{"en":"<div data-purpose=\"safely-set-inner-html:description:description\">\r\n<p>Your instructor was also a Global Marketing Manager at&nbsp;<strong>Sony PlayStation<\/strong>, VP of Marketing for a Google accelerator startup, the head of marketing for a Series-A startup, and a Product&nbsp;Marketing Manager for a Google-backed Series-D startup in Silicon Valley. He has an MBA from Philip Kotler's&nbsp;<strong>Kellogg School of Management<\/strong>, the #1 marketing school in the USA, where he studied both digital marketing and B2B marketing.<br \/><br \/>This is&nbsp;<em>the<\/em>&nbsp;ultimate&nbsp;<strong>B2B digital marketing course Udemy<\/strong>. For the past 13 years I&rsquo;ve worked with countless early, mid-stage, and large companies with their digital B2B digital marketing.<\/p>\r\n<p>The primary benefit of this course is learning how to&nbsp;<strong>acquire customers<\/strong>&nbsp;cost-effectively. But in the process of teaching you demand generation, you&rsquo;re also going to learn a lot about B2B digital marketing strategies and high-level, long-term planning and digital brand-building.<\/p>\r\n<p>If you feel anything is missing, write me!<\/p>\r\n<p>Key digital marketing course topics:<\/p>\r\n<ol>\r\n<li>\r\n<p>Advertising on&nbsp;<strong>LinkedIn, Facebook, YouTube, Google, TikTok, Snapchat, Quora, Reddit, Spotify, Twitter, Amazon&nbsp;<\/strong>&amp; more<\/p>\r\n<\/li>\r\n<li>\r\n<p>Demand generation &amp; lead generation<strong>&nbsp;<\/strong>planning across various outbound and inbound channels<\/p>\r\n<\/li>\r\n<li>\r\n<p>Basic and advanced&nbsp;<strong>LinkedIn digital marketing<\/strong>&nbsp;with real examples of campaigns I ran<br \/>(as well as other social media marketing channels including&nbsp;<strong>Facebook digital marketing<\/strong>&nbsp;and&nbsp;<strong>Twitter<\/strong>)<\/p>\r\n<\/li>\r\n<li>\r\n<p><strong>Cold email digital marketing<\/strong>&nbsp;and execution with real examples of manual and digital marketing automated campaigns<\/p>\r\n<\/li>\r\n<li>\r\n<p><strong>B2B copywriting<\/strong>&nbsp;using my SPF framework and marketing psychology fundamentals<\/p>\r\n<\/li>\r\n<li>\r\n<p><strong>Account based digital marketing<\/strong>&nbsp;(ABM) with execution details<\/p>\r\n<\/li>\r\n<li>\r\n<p><strong>B2B conversion rate optimization<\/strong>&nbsp;(CRO)<\/p>\r\n<\/li>\r\n<li>\r\n<p><strong>B2B digital marketing content creation<\/strong>&nbsp;using real examples and case studies<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p>This course is for anyone involved in B2B digital marketing, including freelancers, agencies, copywriters, entrepreneurs, and marketing managers and executives at companies large and small.<\/p>\r\n<p>Let&rsquo;s get started!<br \/><br \/>P.S., You're welcome to ask me your toughest B2B digital marketing questions! I like a good challenge.<\/p>\r\n<p>Learn from a master strategist and tactician without paying hefty consulting fees.<\/p>\r\n<p>-&nbsp;<strong>LinkedIn&nbsp;<\/strong>Digital Marketing<br \/>-&nbsp;<strong>Facebook<\/strong>&nbsp;Digital Marketing<br \/>-&nbsp;<strong>New! Snapchat<\/strong>&nbsp;advertising<br \/>-&nbsp;<strong>New! Reddit&nbsp;<\/strong>advertising<br \/>-&nbsp;<strong>New! Spotify<\/strong>&nbsp;advertising<br \/>-&nbsp;<strong>New! Quora<\/strong>&nbsp;advertising<br \/>-&nbsp;<strong>Email&nbsp;<\/strong>Digital Marketing<br \/>-&nbsp;<strong>YouTube<\/strong>&nbsp;Digital Marketing<br \/>-&nbsp;<strong>Google<\/strong>&nbsp;Digital Marketing<br \/>- Digital Marketing Copywriting<br \/>-&nbsp;<strong>Twitter<\/strong>&nbsp;Digital Marketing<br \/>- Social Media Marketing<br \/>- How to Grow Your Digital Marketing Agency<br \/>- Digital Marketing Course for Lead Generation<br \/>- Digital Marketing Course&nbsp;Udemy<br \/>-&nbsp;<strong>TikTok<\/strong>&nbsp;Marketing<br \/>- Account Based Marketing (ABM)<br \/>- Advanced B2B Targeting Methods<br \/>- Advanced B2B Marketing Plans<\/p>\r\n<\/div>\r\n<div class=\"styles--audience--2xuzW\" data-purpose=\"target-audience\">\r\n<h2 class=\"ud-heading-xl styles--audience__title--1qhlO\">Who this course is for:<\/h2>\r\n<ul class=\"styles--audience__list--16EaN\">\r\n<li>Digital Marketing Consultants<\/li>\r\n<li>B2B Managers<\/li>\r\n<li>Entrepreneurs<\/li>\r\n<li>Marketing Executives<\/li>\r\n<li>Digital Marketers<\/li>\r\n<li>Digital Agencies<\/li>\r\n<li>Marketing Consultants<\/li>\r\n<li>Marketing Managers<\/li>\r\n<\/ul>\r\n<\/div>"}